Feature·Jul 1, 2026·3 min read
See exactly where shoppers drop off
Your Reports page now shows the whole journey — from the first storefront visit to the finished sale — so you can spot the one step that's quietly costing you customers.
See exactly where shoppers drop off
Until now, your Reports page could tell you what sold. What it couldn't tell you was who almost bought — the shopper who browsed, added a jar of jam to their cart, and then vanished somewhere between "looks good" and "paid."
Those near-misses are the most useful numbers you're not seeing. A finished sale tells you what worked. A drop-off tells you exactly what to fix. So we built a way to see both.
The whole journey, one screen
Open Reports and you'll find a new Checkout Funnel. It follows every shopper through the seven steps of a purchase and shows how many make it to each one:
Viewed storefront — they landed on your shop
Added to cart — something caught their eye
Started checkout — they're ready to buy
Entered phone number — they began verifying
Verified phone — they're signed in
Reached payment — card details, almost there
Completed purchase — done 🎉
Each bar is the number of distinct shoppers who got at least that far. The funnel only ever narrows, so the picture is honest: the step with the steepest drop is where you're losing the most people — and where a small fix pays off the most.
Next to each step you'll see "of previous" — the share of shoppers who made it from the step above to this one. If 100 people started checkout and 60 verified their phone, that's a 60% step. The other 40 are worth chasing.
Most markets are surprised by where the leak actually is. It's rarely the payment screen — it's usually somewhere earlier, like the phone-verification step, that never showed up in a sales report before.
Carts that got left behind
Right above the funnel, the Checkout Conversion card zooms in on the final, highest-stakes moment: shoppers who reached payment. It shows how many finished, how many walked away, your abandonment rate, and — the number that tends to sting — the total dollar value of abandoned carts.
A checkout counts as abandoned when someone starts paying but doesn't finish within 30 minutes. That's real money that got right to the register and left. Now you can see how much of it there is, and whether it's trending the right way.
Numbers you can actually trust
A few things we were careful about:
No creepy tracking. This is all first-party. No third-party ad networks, no shopper profiles sold off, no personal data sitting in a report. Just anonymous counts of how far people get.
Honest conversions. The "reached payment" and "completed purchase" steps are counted on our servers, straight from the payment flow — so they can't be inflated or faked. The numbers are the numbers.
No chasing noise. Percentages stay hidden until at least 20 shoppers have reached the top of the funnel. With a handful of visitors, one person swings the rate wildly and the "conversion" is meaningless. We'd rather show you nothing than something misleading.
Slice it your way
Both the funnel and the conversion card respect your report filters. Change the date range to compare last week to this one, or filter to a single location to see whether one market stall converts better than another. Running a drop this weekend? Set the range and watch the funnel fill in as shoppers arrive.
Where to start
Open Reports, scroll to Checkout Funnel, and find your biggest drop. That's your list of one.
Maybe it's the phone step — worth a friendlier prompt. Maybe people add to cart and never check out — maybe shipping or pickup isn't clear enough. Maybe carts die at payment — a nudge email might bring them back. You don't have to guess anymore. The number is right there.
Go see where your shoppers are slipping away. Then go win a few of them back.